Landmarks worth the trip on their ownthe Old Town and Bahnhofstrasse are the sights most visitors build their first day around, and both reward an unhurried visit rather than a rushed photo stop.
A different pace of daily lifeWandering through the Grossmünster or the Lindenhof gives a better sense of Zurich than any single landmark — it's where the everyday rhythm of the city actually shows.
Lake ZurichOne of the more memorable stops for first-time visitors, and easy to reach from most central hotels.
A natural base for exploring furtherGood regional transport links make Zurich a sensible starting point if you're planning to see more of Switzerland while you're there.