the Burj KhalifaConsistently the top recommendation for visitors, and worth allowing a half day rather than squeezing it between other stops.
Local culture beyond the checklistthe Burj Al Arab and the desert dunes outside the city are where Dubai feels least like a tourist itinerary and most like the actual city.
A well-known second stop: Palm JumeirahRounds out a first visit nicely alongside the bigger-name sights.
Easy onward travelDubai's transport connections make it simple to extend the trip into the rest of the United Arab Emirates if you have the time.