the Old TownConsistently the top recommendation for visitors, and worth allowing a half day rather than squeezing it between other stops.
Local culture beyond the checklistthe Grossmünster and Uetliberg Mountain are where Zurich feels least like a tourist itinerary and most like the actual city.
A well-known second stop: BahnhofstrasseRounds out a first visit nicely alongside the bigger-name sights.
Easy onward travelZurich's transport connections make it simple to extend the trip into the rest of Switzerland if you have the time.