From the Bay Area, Hawaii is about five and a half to six hours by air, which is less than a flight to New York. It feels like a different country, but it is a domestic trip, so you do not need a passport, only the ID you would use for any US flight. That simplicity is a big reason the route is so popular.
The flip side is that every airline knows how much demand there is. Fares between the Bay Area and the islands rise sharply in the peak weeks, and the cheapest seats go early. Knowing which airport, which island and which weeks to choose is the difference between a reasonable fare and an expensive one.
