Skyscanner's 2026 Travel Trends report for American travelers lists Bodrum, on Turkey's southwest coast, among its fastest-rising destinations, with flight searches up about 85 percent. The same report names Istanbul among the biggest year-on-year fare drops for US travelers, with economy return fares down roughly 18 percent on the previous year.
Rising interest and falling fares rarely arrive together, and that combination is what makes Turkey worth a serious look. Istanbul is a genuine world city, the coast is a short hop from it, and costs on the ground are modest compared with Western Europe. For a first trip to the region it is hard to beat on value.
